, they also put out a radio ad that said the same thing, and they continued to repeat it even after chrysler and the fact checkers had said it was simply not true. jeep was actually expanding its production in the u.s. the reason it was thinking of building, that it's planning to build a plant in china is to meet the increased demand for jeeps in china, so it was just blatantly false and yet they persisted with it. >> you know what's interesting, too, remember when the chrysler ceo, sergio marchione had to put out a statement basically saying, liar, liar, pants on fire, this is not going to happen. that's never, or more nicely i'm obliged to unambiguously restate our position. jeep production will not be moved from the united states to china. it is inaccurate to suggest anything different. there were strategists who were stunned that this ad, that this was being said, because they thought it was kind of signaled a desperate move. what was the runner-up, what was the next runner-up that could have been picked as the biggest lie? >> well we had ten finalists and i should note that we had a rea